Web 2.0. This label reflects the evolution of the Internet and how users are now able to create content on websites, such as social media platforms like Youtube and Facebook. On a smaller scale, this also includes reviews, comments, and forums.
Webcrawler. Another term used for a bot, robot or spider. See Crawler.
White hat SEO. The ethical practice of SEO that follows recommendations and guidelines set out by the major search engines.

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